2001-20022002-20032003-20042004-2005
2005-20062006-20072007-20082008-2009
 
 

 



 
   

[プロフィール]
1958年生まれ。82年、一橋大学社会学部卒業。(株)パルコ入社。マーケティング情報誌『アクロス』編集室勤務。同誌編集長。同誌の販売部数を36ヶ月連続で増やす。「第四山の手」「新人類」「世界商品」等のキーワードを使、時代、世代、消費、都市、文化などを分析。特に団塊世代研究、東京論、郊外研究等により注を集める。

90年、三菱総合研究所入社。マーケティング、文化施設企画等を担当。

99年、同社退職。消費・都市・文化研究シンクタンク「カルチャースタディーズ研究所」設立。団塊ジュニア世代、新人類世代、団塊世代などの世代マーケティングを中心に、自動車、家電、情報機器、食品、化粧品などのメーカーの商品企画、デザイン、マーケティングの調査、コンサルテーションを行う。 近年特に、世代別のデザイン志向性を調査し、どの世代にどんなデザインの製品が売れるかと推定する「感性言語連想法」によるデザインマーケティング調査の実績を積んでいる。 

また、家族、消費、都市問題などを横断する独自の「郊外社会学」を展開するほか、「下流社会」「ファスト風土」「2005年体制」「真性団塊ジュニア世代」「35歳成人説」「若者のホームレス化」「ライフスタイルケア市場」「かまやつ女」などの概念を提案、マーケティング業界のみならず、社会学、家族論、青少年論、教育論、都市計画論、住居学、建築論など各方面から注目されている。

[profile]
Born in 1958, Miura graduated from the Hitotsubashi University School of Social Sciences in 1982. He then joined Parco Co., Ltd. and worked in the editorial offices of its marketing magazine, Across. As the magazine's editor-in-chief, he increased its circulation for 36 consecutive months with insightful analysis of contemporary, generational, consumptive, urban and cultural trends and his memorable use of keywords such as daiyon yamanote (the fourth Yamanote), shinjinrui ("new breed" or generation x) and sekai shohin (global product). He received particular attention for his research on baby-boomers and suburbs and theories on Tokyo.


In 1990 Miura joined the Mitsubishi Research Institute, where he focused on marketing and cultural facilities planning.
In 1999 he left the Mitsubishi Research Institute and established Culture Studies, a think tank for research on consumption, urbanism and culture. There he engages in product planning, design, market research and consulting, primarily related to generational marketing to the baby-boom, generation x and baby-boom junior generations, for manufacturers of products such as bicycles, home appliances, information equipment, food products and cosmetics.

In recent years Miura has built a solid track record in design marketing research by focusing on generational differences in design aspirations, using sensitive language association tests to identify what kind of products will appeal to which generations. He has also developed an original theory of "suburban sociology" that cuts across issues of family, consumption and urban life and garnered attention not only in the marketing world but also among from fields such as sociology, family, youth, education, urban planning, housing and architecture for concepts like karyu shakai (downstream society), fasuto fudo (fast culture), 2005-nen taisei (the 2005 structure), shinsei dankon junia sedai (the true baby-boom junior generation), 35-sai seijin setsu (grown up at 35), wakamono no homuresuka (youth going homeless), raifusutairu kea shijo (lifestyle care markets) and kamayatsu onna (Kamayatsu girls).